Brand kit

Inner Glow, at a glance.

Colour, type and logos from the brand summary (Sept 28). Click any swatch to copy its hex.

Logotype

Full colour · on light

White + gold · on dark

White · on colour

80%

60%

40%

20%

Not in the kit. Used on the site where a brand colour falls short of WCAG AA contrast.

Aa 14.9:1 Deepest Blue on Luxury Clinic
AA body

Aa 4.6:1 White on Utah Sun
AA body

Aa 5.7:1 Gold Sand on Deepest Blue
AA body

Aa 4.0:1 Utah Sun on Luxury Clinic
Large text only

Aa 3.9:1 White on Sea Scrubs
Large text only

Aa 2.6:1 Gold Sand on Luxury Clinic
Decoration only

Plantin MT Pro · large type and headlines

Newsreader stands in on the web until Plantin is licensed.

Zalando Sans · long copy, subheads, CTAs

Regular 400, Medium 500, SemiBold 600.

Subhead: Zalando Sans, all caps, SemiBold
Header 1: Doctors in beauty, backed by science you can trust, results you can see.
Header 2: Cellular-level solutions for long-term health
Paragraph: Zalando Sans Regular at 17px with 1.6 line height for long copy. Keep lines under about 70 characters.